The Executive Vice President and Managing Director of Viacom International Media Networks Africa (VIMN Africa) and BET International, Alex Okosi, has been inducted as an honorary Fellow of the National Institute of Marketing of Nigeria (NIMN).
Mr. Okosi was awarded this honor at a special investiture ceremony held last Thursday at the Eko Hotels and Suites in Lagos.
Okosi transformed the media, entertainment and music industry in Africa by developing and launching Viacom’s MTV Base almost 15 years ago – a channel that played a huge role in changing the African music landscape by elevating African music videos and youth lifestyle content to global standards, making African talent accessible to global audiences.
He also spearheaded the launch of other localized Viacom brands in Africa including Nickelodeon, Comedy Central and BET Africa. Currently, he is responsible for managing the growth and development of the VIMN Africa business – a multichannel portfolio across 48 countries which includes MTV, MTV Base, MTV Music 24, Nickelodeon, BET Africa and Comedy Central. Mr. Okosi is also responsible for overseeing the growth of the BET brand internationally that is currently distributed in the UK, France, South Korea and Africa.
Mr. Okosi holds Bachelor of Sciences degrees in Business Administration and Economics from Saint Michael’s College, Vermont. He was also appointed a World Economic Forum Young Global Leader in 2013.
Upon receiving the award, Okosi expressed his appreciation to the council for considering him worthy of the honorary fellowship.
“The Nigerian marketing industry is constantly evolving and is instrumental in ensuring we share the best of our culture, potential and excellence with the world,” he said.
“I value and am deeply grateful for the honour.”